A tale of two negative ads

In my column today, I briefly touched on the effectiveness of the negative ad (“The Liberal record”) the Ontario NDP ran recently, relative to the one (“Doors”) the Progressive Conservatives have been running. Here, if you’ve not seen them, are the ads in question:

http://youtu.be/cwxILZEL02A

It’s worth explaining a little more how different the reactions were when Innovative Research Group put these ads to its online panel, as part of its continuing effort to help us see this campaign through the eyes of the electorate.

Unsurprisingly, both ads played well with self-identified supporters of the party that aired them. But whereas the NDP’s ad also played well with Tories, the Tories’ ad didn’t go over well with New Democrats.

Reaction to NDP ad ‘The Liberal Record’

SOURCE: Innovative Research Group

 

Reaction to Progressive Conservative ad ‘Doors’

SOURCE: Innovative Research Group

That difference admittedly doesn’t seem like much of a deal-breaker, especially considering the ads got about the same negative reaction from people who usually vote Liberal. But then, even people who find an ad negative might still be impacted by it in the way the party that aired it wants.

On that note, here’s how the different vote groups reacted when asked if they thought the ads were “credible”:

Perception of credibility for NDP ad ‘The Liberal Record’

SOURCE: Innovative Research Group

 

Perception of credibility for PC ad ‘Doors’

SOURCE: Innovative Research Group

Setting aside that New Democrats really don’t seem to trust the Tories even when they’re attacking the Liberals, what appears most relevant here is that even roughly half of Liberals who were shown the ad thought its criticism of their party of choice was valid. Considering that people who associate with a party tend to rally around it when it’s under attack, that’s surprising.

That doesn’t mean the NDP ad could persuade anywhere near that share of Liberal viewers to have second thoughts about voting Liberal. But it does appear capable of achieving more on that front than the Tories’ ad, while also dissuading more unaligned voters from casting their lot with Kathleen Wynne’s party. Here’s what respondents said when asked if the ads made them more or less likely to vote Liberal.

Reaction to Liberal Party after viewing the NDP ad ‘The Liberal Record’

SOURCE: Innovative Research Group

 

Reaction to Liberal Party after viewing the PC ad ‘Doors’

SOURCE: Innovative Research Group

All this is to say that, from what we can tell, the NDP is capable of doing more damage to the Liberals with negative advertising than the Tories are.

It’s also worth noting that if one party could maybe afford to pull its negative ads and let the other do its dirty work, it’s the Tories. That’s because while PC voters seem to respond equally well whatever party is telling them about the Liberals’ sins, New Democrats seem to be much more persuaded when they hear it from fellow travelers than from Tories.

A caveat here is that while 42% of respondents shown the PC ad said they had already seen it previously, only 20% expressed familiarity with the NDP one. As Innovative Research’s Greg Lyle points out, that could slightly distort the effectiveness, because an ad could be more impactful on first viewing than subsequently.

But it’s hard not to look at these numbers and come away with the sense that, heading into the campaign’s final leg, the Liberals have more to fear from NDP attacks than PC ones – especially if Andrea Horwath’s party is finally able to start matching the other parties in how much it spends to get its ads on the air.

(Responses to these two ads were drawn from a survey in which 1,200 eligible Ontario voters participated. Asked which party they usually support, 30 per cent of respondents said Liberal, 24 per cent Progressive Conservative, 16 per cent NDP, 5 per cent Green and 2 per cent other; 14 per cent said they don’t identify with any party and 10 per cent didn’t know. Each participant was shown one ad that has been aired by each party, meaning that sample sizes were smaller than 1,200 for each individual ad.

As parties get more sophisticated in targeting messages to individual voters, we want to get as many people as possible involved in helping us keep track of those messages and how they’re delivering them. If you’d be willing to help us tell the story of this campaign by keeping a campaign diary to let us know who contacted you and uploading campaign material, or maybe giving your reaction to ads, issues and events, you can sign up for the Listening Post Network here.)

Ask The Globe: Is Harper correct in his assessment that “most” cases of murdered indigenous women are “solved”?

For the duration of the election, The Globe is answering your questions – from fact-checking leaders’ statements to digging deep into policies and promises. Have a question? Tweet it with #AskTheGlobe

JJ June poised this question: Fact Check “Harper says ‘most’ cases of murdered aboriginal women are solved.” CP Oct. 6/15

Kathryn Blaze Baum, a national reporter who covers the issue of missing and murdered indigenous women for The Globe gave this response:

First, it is important to note that Prime Minister Stephen Harper’s comment was made in the context of an inquiry into both missing and murdered indigenous women. Indigenous leaders and Canada’s premiers have been calling for a federal probe to better understand why aboriginal women are disproportionately more likely to disappear or be killed and also to determine how to tackle the violence.

In 2014, the RCMP released an unprecedented report looking at police-recorded incidents of missing and murdered indigenous women across the country. It found that between 1980 and 2012, there were 1,017 homicides and 164 outstanding missing-person cases. Within that time period, there are 225 unsolved cases: 105 women have been missing for more than 30 days and their disappearances are categorized as either “foul play suspected” or “unknown,” and 120 homicide cases have not been solved.

It is true, then, that most homicides involving indigenous women have been solved. As stated in the RCMP report: “The majority of all female homicides are solved (close to 90%) and there is little difference in solve rates between Aboriginal and non-Aboriginal victims.”

But this is not the whole picture.

It is important to understand what the RCMP means when it says “solved.” The report indicates that, for the purposes of the study, the term is used synonymously with “clearance rate.” Here is how clearance rate is defined, in one of the footnotes:

“Clearance refers to whether or not a homicide incident was cleared:  (1) either by the laying, or recommending of a charge to the Crown; or (2) where at least one suspect has been identified and against whom there is sufficient evidence to lay a charge, but where the incident is cleared otherwise (e.g. the suicide or death of the chargeable suspect … ).”

This means that if police recommend charges but the Crown decides not to proceed, or if an accused is charged but later acquitted, the case is still considered solved. A killing, then, could be deemed solved without a conviction.

Put simply, the police might consider a case cleared, but the victim’s family may still be waiting for justice.

Furthermore, it is possible that some of the 105 unresolved cases involving missing indigenous women, whose disappearances are categorized as “foul play suspected” or “unknown,” are actually unsolved homicide cases.

Finally, a couple of questions on the Trans-Pacific Partnership deal.

First Cdn Politico asks: Yes. Wasn’t Tom Mulcair in favour of TPP as recently as 2 months ago?

One of our Ottawa corespondents, John Ibbitson, answers this question.

The NDP has traditionally opposed free trade agreements, saying that they lead to lower labour and environmental standards, job losses and foreign interference/loss of sovereignty.

Under Thomas Mulcair the party has modified its stance, supporting the free trade agreement with South Korea and supporting in principle the free trade agreement with Europe, although it is withholding full approval until it sees the final, legally-vetted document. The party had no stated position on the Trans Pacific Partnership other than it supports free and fair trade.

However, Mr. Mulcair has decided that this agreement would lead to lost jobs — especially in the auto sector — more costly prescription drugs, and the erosion of the supply management system that protects the dairy and poultry industry. The NDP opposes the TPP.

Finally joey wonders: if  The NDP have said they won’t necessarily uphold an agreement PCs may reach in TPP. Have the liberals commented their stance?

The Liberal Party fought the free trade agreement between Canada and the United States, and only reluctantly endorsed the North American Free Trade Agreement the included Mexico, negotiated by the Mulroney government. However, the Chretien government did conclude a couple of small free-trade agreements, and Justin Trudeau has been supportive of the Harper government’s trade agenda, endorsing the agreement with the European Union. The Liberal Party, however, declines to take a position on the TPP until the full text of the agreement is revealed.

(Want to know more about the TPP? Our explainer can be found here.)

Ask The Globe: Answers to your questions on marijuana, the census and Liberal sponsorship scandal

For the duration of the election, The Globe is answering your questions – from fact-checking leaders’ statements to digging deep into policies and promises. Have a question? Tweet it with #AskTheGlobe

Spencer Smit asks: @globeandmail Harper saying cannabis is worse than tobacco, citing “evidence” please advise #AskTheGlobe

Mike Hager, a Globe reporter in Vancouver, recently looked into this:

The Canadian Cancer Society says smoking tobacco continues to be the leading preventable cause of premature deaths in the country, claiming about 37,000 lives each year. The non-profit organization says tobacco is the main risk factor for cancer, heart disease, stroke and lung disease in Canada.

In contrast, no deaths have been directly attributed to cannabis use or overdose, says Dr. Tim Stockwell, director of the University of Victoria’s Centre for Addictions Research. But it is likely a factor in “a few” fatal crashes and “a few” lung-cancer deaths each year, he said.

Elizabeth Jane Banks asks: #AskTheGlobe Please fact check Elizabeth May’s claim that almost no one completes the voluntary census. #cdnpoli #elxn42

“Almost no one” may be a bit strong, but experts have warned about the quality of the National Household Survey data after it was made voluntary in 2011. Previously the longform census, which asks for more detailed information and is sent to a fraction of households, was mandatory. The response rates for the voluntary form were about 70 per cent in 2011, whereas the response rate for the mandatory form in 2006 was 93.5 per cent.

Alex Dempster asks: @globeandmail Harper said of the Liberal sponsorship scandal that $40 million of Canadians taxpayers’ money lost. Accurate? #AskTheGlobe

Maybe? This one’s a bit tricky, and may be a case of fuzzy math in campaign slogans. But it may originate in the $40-million of government funds for contracts to a firm where there was no evidence of work done, etc.

(The Globe and Mail, incidentally, won the prestigious Michener Award for public service in journalism for its uncovering of the scandal.)

Ask The Globe: Your questions on citizenship, C-51 and refugees

For the duration of the election, The Globe is answering your questions – from fact-checking leaders’ statements to digging deep into policies and promises. Have a question? Tweet it with #AskTheGlobe

Ben asks: #AskTheGlobe Can the government legally revoke someones Canadian citizenship? #MunkDebate

and Sarah asks: What conditions can a Canadian loose their citizenship, residency, or voting rights? Do refugees hafta pay interest? #AskTheGlobe

Let’s deal with these two together.

First, yes, the government can legally revoke citizenship if it was obtained fraudulently. The Conservatives also added another policy, which is that dual nationals can potentially lose their citizenship if convicted of terrorism or treason crimes. Depending on the circumstances, someone whose citizenship was revoked may be removed from the country.

On voting, the Conservatives did change the eligibility to vote for Canadian expats living abroad. Generally they lose their right to vote after five years, which Donald Sutherland was not very happy about.

Chris asks: Did Tom Mulcair really say different things about repealing C51? #AskTheGlobe

The NDP has never supported Bill C-51, the Anti-Terror Act. The New Democrats voted against the bill, which was supported by the Conservatives and Liberals. However, in interviews earlier in the year, leader Thomas Mulcair did change his tone. In February, Mr. Mulcair said he wouldn’t commit to repealing the bill if elected, though his party would definitely change it. Weeks later, in March, Mr. Mulcair committed to repealing the entire law.

Myles asks: Harper says ours response has been generous- is that true compared to past refugee crises? #MunkDebate #asktheglobe #futurevoter

It depends on what past refugee crises we’re comparing it to. In terms of numbers and speed of access for refugees, it’s much lower than Vietnam (when Joe Clark raised the target to 60,000 refugees). Liberal Leader Justin Trudeau at the Munk Debate brought up comparisons with Vietnam to accuse Harper of being stingy. What sets Syria apart from Vietnam is the rules Stephen Harper introduced about refugees needing their status approved by UNHCR or a third country, a rule that didn’t exist for the Vietnamese (and which the Kurdi family blames for the events leading to Alan’s death off the Turkish coast). If we’re comparing Syria with the Second World War, though – when we famously turned away a boatload of Jewish refugees in 1939, and were pretty hostile to Jewish refugees even during the war – our current response looks more generous. (Doug Saunders and Sean Fine have done really good historical analyses of Vietnam, the Second World War and our response to the Hungarian refugee crisis in the 1950s).

Ask The Globe: What happens if two parties tie for the most seats?

For the duration of the election, The Globe is answering your questions – from fact-checking leaders’ statements to digging deep into policies and promises. Have a question? Tweet it with #AskTheGlobe

Christopher Stasiuk asks: If two parties tie for first with the most seats in the federal election, who governs? Who is the PM? #asktheglobe

According to Wednesday’s Nanos numbers the Liberals and Conservatives are locked in a dead heat atop the polls. Which makes Christopher’s question a timely one.

Digital politics editor Chris Hannay explains the process.

The incumbent always gets first crack at forming government. (Usually, if the incumbent has not won the most seats after an election, they decline.) If the incumbent is one of the tied parties and they have a Speech from the Throne, and it gets defeated by the other parties, they have to go to Governor-General David Johnston and declare that they don’t have the confidence of the House.

The Governor-General can then decide whether to call an election or let another party have a chance at governing.

If an election has just happened, typically the Governor-General is expected to let another party have a chance to form the government so as not to waste voters’ times. (This happened in 1926)

If the second-place party, or the other party that was tied, can survive a confidence vote with other parties’ support, then they’re in government now.

This is essentially what happened in Ontario in 1985.