Liberals pose as protesting NDPers

On Saturday afternoon, as NDP Leader Andrea Horwath mainstreeted in Chatham, Ont., three men stood in silent protest a few feet away.

Holding hand-made signs reading “No right turn!” and “Where are the real NDP?” the trio took square aim at Ms. Horwath’s abandonment of big picture policy for small ball populism, pointing to a deepening rift in the party that blew into the open with a letter from 34 disaffected New Democrats the day before.

There was just one problem: lanyards around the mens’ necks clearly identified them as Liberals. One even sported a button with a picture of Finance Minister Charles Sousa.

The display caused consternation for the two Liberal staffers from head office who have been shadowing Ms. Horwath’s campaign.

One staffer approached the men with signs and, after exchanging words, they promptly hid their Liberal buttons.

“We’re just doing what we were told!” one of the sign-bearers protested.

Two of them declined to be interviewed (“I prefer not to comment,” they kept repeating), but the third confirmed they were volunteers with local Liberal Terry Johnson’s campaign.

The Grits have been trying hard to exploit the rift in the NDP over Ms. Horwath’s populism. Every day, their war room sends reporters a list of quotes culled from news stories and Facebook from NDPers angry that Ms. Horwath rejected Kathleen Wynne’s left-tilting budget.

But the stunt Saturday took the disruption to a whole new level.

If only they’d remembered to remove those darn Charles Sousa buttons.

Where do voters get their politics news? TV and the Internet, mostly

In this new digital age, how do you reach voters? Increasingly, parties need to go online. But for now TV is still king.



Abacus conducted the survey by talking to 2,002 Canadians over the age of 18 through a mix of online panels and live telephone interviews. The data were demographically weighted in line with the general population, and the margin of error is plus or minus 2.2 percentage points, 19 times out of 20. The poll was conducted in January and February of this year.

Ask The Globe: Do we, as PM Harper has stated, have the cleanest electricity grid in Canada?

For the duration of the election, The Globe is answering your questions – from fact-checking leaders’ statements to digging deep into policies and promises. Have a question? Tweet it with #AskTheGlobe

Globe reader Greg Bennett asks: Do we, as PM Harper has stated, have the cleanest electricity grid in Canada?

Energy reporter Shawn McCarthy says yes – it’s true. But the answer is a little more complicated:

Conservatives’ attacks on Mulcair not too effective, survey suggests

As explained in today’s story, new survey data from Innovative Research Group suggests the Liberals are having some success with advertising rebutting Conservative attacks against Justin Trudeau. But of course, they wouldn’t need to do so if those attacks hadn’t been effective in branding the Liberal Leader as a “not ready” lightweight to begin with.

To the much more limited extent that the Tories are going after NDP Leader Thomas Mulcair, it appears they’re struggling to find an angle that’s similarly effective.

In the same early-August  survey in which it found the Liberals’ new ad has a significant impact on those who see it, the polling company also tested a pair of anti-Mulcair Conservative ads. Both use the same “job interview” format as the ones against Mr. Trudeau, but the attempts to cast Mr. Mulcair as an opportunistic career politician seemed to have more limited effect.

In fact, when Innovative Research screened the first of those spots (above) – asking respondents a series of questions both before and after they saw it – it found no statistically significant impact on either voting intentions or impressions of Mr. Mulcair relative to the other party leaders.

The second ad, which is slightly more focused on alleging Mr. Mulcair has wasted taxpayers’ money and less so on using his longevity in politics and his past as a (Quebec) Liberal to suggest he’s an opportunist, proved somewhat more effective. Among respondents who hadn’t seen it before, support for the NDP went down by five percentage points after they saw it, although it’s not clear whether that went to the Tories or the Liberals. And the share of respondents who chose Mr. Mulcair as the leader who most “cares about people like me” went down by seven points.

While significant, neither of those hits is huge when an ad is viewed in isolation. And on other perceptions of leaders’ qualities, such as competence and who cares most about the middle class, there was again no clear impact.

Considering how little these two ads have been airing so far, it’s possible the Tories aren’t using their best stuff against the NDP yet. But it’s worth remembering that, even with Mr. Trudeau, they spent a while running spots that didn’t really work before they hit their target. If they decide before this campaign is over to make Mr. Mulcair their main target, they’ll have a much smaller window to get it right.

(Full methodology for Innovative Research’s surveys are available from its website.)